Hello World, it’s Me, Joe the Writer

Welcome to the Workshop

Every journey, whether across an ocean or through a career, begins with a single point on a map. This website is that point for me, a new starting line. After decades spent building systems and guiding companies—first in the corporate halls of Microsoft and later as a fractional COO—I’ve set my sights on a different kind of construction: writing.

This site is my workshop. It’s where I’ll apply the same strategic mindset and craftsman’s eye for detail to the art of a good story. Here, we’ll explore the intersection of business and innovation, the lessons learned from a life in motion, and the timeless principles found in everything from a well-run company to a well-tuned sailboat.

You can expect honest reflections, purposeful analysis, and maybe a few good stories about the value of a strong anchor.

I’ve always believed that the best work, like the best voyages, is built to last. I’m glad you’re here. Let’s get to it.

• Also: Check out Medium blog, which is focused on Life Lessons – 5 Quick Lessons on Building a Good Life